Whether you own a circuit coaching franchise or a large national chain gym, there’s little doubt that two of your main features are health membership marketing and boosting profits. Each health center within the nation is trying for brand spanking new members, whereas at the same time looking for to extend their income.
What if you might do each at the same time? What if you could get your present members to do some gym advertising for you, and do it at no cost? Even higher, how excited would you be if your members really paid you to advertise your health club?
A customized t-shirt can allow you to achieve all these objectives, bringing in additional revenue and free promoting for years to come back. Promoting workout clothing has been worthwhile for a lot of gyms, and it can be for you, too.
Maybe the perfect solution to capitalize on the workout put on market is to sell t-shirts with your brand on the front. Your members will put on a high-high quality personalized t-shirt, and every time they put on it they’ll be advertising for you.
Earlier than coming into this side-business, it’s necessary to consider precisely what kind of customized printed t-shirt your members will buy. For instance, consider the extremely common women’s circuit-coaching gyms which can be spread across the United States. Most of those hydraulic circuit-training gyms cater to ladies. Shade and high quality are necessary, particularly to a lady. While most girls will not wear a regular white t-shirt, they will eagerly purchase a custom designed t-shirt. Low cost t-shirts which might be practically see-via after the first wash won’t generate many gross sales. Offering high-high quality shirts in a large assortment of colours, however, will maximize sales.
So how do you get into this worthwhile business? It’s easy! You already have the membership base, and all you need is a t-shirt design. For most of you, that can be your present well being membership brand. As soon as you’ve decided on an image, slogan or brand to your printed t-shirt, your next step is to discover a supplier that may wholesale t-shirts and in addition handle all your t-shirt printing wants.
Perhaps you have already got a t-shirt printer that you’re working with. Possibly they’ve even quoted you a worth that appears to be low. However is that actually what you’re paying? Be wary of the hidden charges on your bill. Most gym clothes suppliers cost a set-up payment ranging from $60 to $140. You pay this charge every time you make a change to your t-shirt design. Other firms quote you a low value on the shirts after which hit you with a huge transport and dealing with fee, bringing the per-shirt worth properly over $9. Hidden costs like these will erase any profit potential.
To discover what sort of revenue you’ve been making on retail well being membership t-shirts, find considered one of your previous invoices and determine your precise price per shirt. Take the overall quantity you paid, including set-up charges, transport and handling and divide that quantity by the actual amount of shirts you acquired. You could also be shocked by how much you’re actually paying for t-shirts.
Assuming that you’ve discovered a supplier with an inexpensive price, you may resell brand shirts to your members for $10 each. Nonetheless, you might want to think about charging more in your shirts. For instance, 24 Hour Health heart expenses $16 to $20 for his or her women’s t-shirt. Bally’s Gym has a t-shirt for a man listed at $16.99. World Gym gives their basic brand t-shirt for $15.Ninety five and their designer t-shirt for as much as $26 each.
Should you decide to charge greater than the basic $10 for your gym t-shirt, your profit margins may look one thing like this:
$10 retail = forty two% markup
$12 retail = 71% markup
$14 retail = a hundred% markup
$16 retail = 129% markup
$18 retail = 157% markup
$20 retail = 186% markup
(Based upon a price of $7 per shirt)
So now you’re conscious of the potential profit to be gained by selling workout clothes, whereas at the identical time getting fully free health heart marketing and advertising. Still not convinced that you have to be promoting t-shirts in your well being club? Here’s one other thought which will even help with member retention:
Hold a t-shirt design contest to your gym members! Have your members submit drawings or ideas for a novelty t-shirt. Select the best design and have some printed up on the market. Give the member who submitted one of the best design a free t-shirt or some other prize. Your members will have enjoyable, and you’ll be surprised with the humorous t-shirt ideas they’ll create.
If you like this idea, listed below are a couple of humorous t-shirt sayings to get you began:
“Leave Your Fat Behind At __________(title of your gym)
“Actually Weight What Your Drivers License Says.br>“Don’t Weight MBL T-Shirts Another Day! Be part of __________ Right now!(title of your gym)
“The Weight Is Over!br>“Change Your Life Inch By Inch./p>
Promoting t-shirts in your health club is profitable, it supplies you with free promoting and it may help improve member retention. No matter what measurement your gym could also be, this is one technique that deserves a more in-depth look.
This article delivered to you by Health Membership Clothing, a wholesale apparel clothes retailer for gym homeowners. We offer discount apparel wholesale clothes for health club, gym and health center owners. Please go to http://www.healthclubclothing.com/ for more information.